VIKING

A global brand finds its new north star

Launching Viking Expeditions, the Viking brand’s third vertical, required me to navigate cross-functional waters reaching all the way to the UN. To message such an unparalleled yet sensitive product, I balanced brand DNA, creative instinct, and focus group testing. The consensus? Destinations this extraordinary demanded superlatives.

Role:
Head of Copy
Sep 2018 - Nov 2019

Additional Viking Work

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Digital campaigns

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Viking Quarterly onboard editorial

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Partner content with NatGeo

German Beer Guide ebook