LAMPS PLUS
A forgotten brand claims its digital future
Triple-digit gains online and double-digit growth overall? Turns out this dusty old retailer had a few tricks up her sleave. As the team lead in creative/copy/content marketing, I spearheaded a fresh brand voice across a data-driven, multi-channel strategy, balancing inspiration, education and value to achieve off-the-charts success.
Role:
Creative Copy Manager / Sr. Copywriter
Mar 2012 - Sep 2018
Creative Copy Manager / Sr. Copywriter
Mar 2012 - Sep 2018
^ Print catalog pages (modern customer persona)
^
Home furnishings and lighting landing pages
^
Print catalog pages (traditional customer persona)
Email creative