CURATION HEALTH

Simpler, smarter care with AI 



Predicting heart attacks before they occur? Saving lives and money? The bolder the claim, the tougher the sell. To lift interest in Curation Health, I simplied branding and messaging, resulting in higher top-of-funnel and mid-funnel conversions (+200% CTR on digital ads, +2.5x on LinkedIn document ads), backstopped by rich content deeper in the funnel. 
Role:
Associate Creative Director, Copy & Content
Oct 2022 - Aug 2023




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Digital ads




Social (LinkedIn)


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Email


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Content



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UI/UX Work
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